¿Cómo transmitir los objetivos del Plan de Igualdad? ¿ Como plasmar en imágenes los objetivos de comunicación?
Estrategia
Para transmitir los valores que se nos pedían, ideamos una composición dinámica, donde la imagen expresará el tema central del Diseño del Plan de Igualdad.
Una cuidada selección fotográfica era fundamental para intentar transmitir los objetivos de comunicación de la campaña. La imagen nos ayudo a transmitir los diferentes objetivos de comunicación que recogía el Plan.
Resultado
Un diseño con imágenes evocativas, cuidado al detalle para emocionar al publico.
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