El voice marketing es una estrategia que se basa en las búsquedas y la asistencia por voz. Esta herramienta posee un gran potencial a la hora desarrollar una estrategia de comunicación que permita llegar a más personas. Por esto las marcas deben implementarlo lo antes posible.
¿Qué es el voice marketing?
Es el conjunto de técnicas y estrategias para llegar al público objetivo, a a través de dispositivos de reconocimiento de voz, y asistentes de inteligencia artificial. El objetivo es dar visibilidad a un mensaje, un producto o servicio.
Ventajas del marketing de voz
Mucho más directo
La comodidad de hablar directamente al Smartphone hace que se tarde mucho menos, sea más cómodo y se pueda hacer en cualquier momento, sin necesidad de usar las manos para buscar, comprar o solicitar información.
Posicionamiento SEO
Las búsquedas de voz son más orgánicas y naturales, sobre todo debido a la inmediatez con la que se llevan a cabo. Por eso es importante optimizar nuestro SEO para las búsquedas por voz. Si no lo tenemos en cuenta, cuando se lleva a cabo una búsqueda de este tipo, no se nos recomendará.
Llegaremos a más usuarios
Facilitar las búsquedas y los servicios a los usuarios mediante el voice marketing hace que los usuarios sin tiempo para usar sus smartphones para comprar, comiencen a hacerlo.
Las búsquedas por voz son fáciles y cómodas. Podemos hacerlo en cualquier momento o lugar y no necesitamos usar las manos.
A este tipo de usuarios les será mucho más sencillo realizar compras o solicitar información ahora. De esta forma será mucho más fácil convertir a los clientes potenciales que visitan nuestra web en clientes reales.
En definitiva, con esta herramienta podemos pedir una pizza a un asistente virtual, cocinar las recetas de una marca, montar un mueble sin las instrucciones, etc.
Sin duda, las empresas tienen que trabajar formas efectivas de acercarse a la audiencia, mediante experiencias de voz interactivas y personalizadas.
¿Te gustaría profundizar en el tema para hallar oportunidades de crecimiento en tu marca?
En M3Publicidad somos especialistas en marketing a medida para el consumidor. Contacta con nosotros.
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