El algoritmo de Google se encuentra en una nueva fase de actualización que concluirá en estas semanas. Esta actualización se anunció el mes pasado y ahora se está implementando de forma paulatina.
La core update completa más reciente fue la que Google realizó el pasado mes de diciembre, una actualización amplia y tardó un par de semanas en implementarse completamente. En esta se logró impactar a varios sitios web que vieron cambiar sus rankings en Google.
Lo que hay que saber sobre el algoritmo principal de Google
Las Core Web Vitals (Métricas web principales) son un sistema de métricas mediante las cuales es posible conocer datos sobre la experiencia del usuario. Es decir, es una forma de identificar qué falta para llegar a cumplir las exigencias del algoritmo de Google y conseguir una web más efectiva.
Esto significa que si no tienes una buena estrategia de SEO y estas métricas, difícilmente aparecerás en los primeros puestos del buscador.
¿Qué debes hacer si el algoritmo de Google impacta en tu sitio web?
Aunque no existe una acción específica a realizar para ganar o recuperar posicionamiento, existen algunos consejos y claves.
El primordial es que tu sitio web ofrezca contenido de calidad. Y es que una de las bases de Google es ofrecer a los usuarios contenidos que sean relevantes, útiles y que respondan claramente sus preguntas y solicitudes.
Un ejercicio que deberás hacer para saber si ofreces contenido de calidad es responder a las siguientes preguntas:
- ¿El artículo está escrito por un experto con conocimientos sobre el tema?
- ¿El sitio tiene artículos duplicados o con temas similares?
- ¿El artículo tiene errores ortográficos, estilísticos o fácticos?
- ¿El artículo proporciona contenido o información original, investigación o análisis originales?
Ahora solo queda estar atentos a los cambios que la core update de julio 2021 nos muestre durante las próximas semanas.
Si quieres alcanzar un buen posicionamiento en Internet, ponte en contacto con nosotros para realizar tus acciones.
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