Una Guía de Comunicación Interna es un documento que sirve a las organizaciones para concretar el conjunto de actividades de comunicación que se desarrollan dentro de la misma. Estas actividades tienen la finalidad de crear y mantener unos buenos canales de relación entre las personan que forman parte de la empresa.
Elaborar la Guía de Comunicación Interna
- Definir los objetivos que debe cumplir la comunicación interna
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- Analizar los públicos a los que va dirigida y adaptar la comunicación a ellos: empleados, colaboradores, proveedores,…
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- Estipular el calendario de acciones y el presupuesto que se empleará en cada una de ellas.
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Si implantamos correctamente la Guía de Comunicación Interna en una organización, conseguiremos los siguientes resultados:
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- Compartir los éxitos de la organización, haciendo que los empleados se sientan partícipes de los proyectos.
- Crear cultura de empresa, fomentando un sentimiento de pertenencia de grupo por parte de los empleados y colaboradores.
- Mejorar la gestión de los recursos, agilizando la toma de decisiones y fomentando el trabajo en equipo.
- Finalmente, transmitiremos una buena imagen pública de la compañía.
En M3 Publicidad trabajamos la comunicación corporativa y elaboramos Guías de Comunicación Interna adaptadas a cada empresa u organización. Si quieres alcanzar estos objetivos, ponte en contacto con nosotros y asesoraremos sin compromiso.
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