Estrategia de marketing, teniendo claro el contenido, aportar valor añadido a nuestro lector (futuro cliente) mediante contenido relevante, se consigue los siguiente:
- Generar credibilidad y confianza.
- Demostrar los conocimientos que tienes sobre el tema del que hablas.
- Relaciones sólidas y futuro.
- Fidelizar al cliente quién recurrirá a ti, frente a un desconocido.
El contenido hace que la gente te encuentre
El contenido hace que se te pueda encontrar porque es lo que la gente en principio esta buscando. En las búsquedas fuera de los canales sociales, el contenido mejora el posicionamiento en los buscadores , haciéndote de forma inmediata más fácil de encontrar . Con las redes sociales, el contenido hace que se te pueda encontrar, ya que es lo que te identifica y porque te hace participar en las conversaciones que se están produciendo.Las Redes Sociales son un lugar perfecto para llegar a nuestro potencial cliente. Facebook tiene más de mil millones de usuarios, Google + más 300, hay más de 250 millones de tuiteros cada día en Twitter.
Cada pieza de contenido que publicas es una contribución a una conversación que tus clientes potenciales ya están teniendo, o una invitación para unirse a ella. El buen contenido es viral , genera una difusión a través de canales sociales de una manera que el mensaje “compra nuestros productos” nunca podría lograr . Nadie quiere compartir mensajes de venta con sus amigos, pero el gran contenido que vale la pena compartir es lo que las personas quieren ver en las Redes Sociales.
Estrategia de marketing: El contenido hace que la gente confíe en ti
Crear contenidos que aportan valor a tu potencial cliente es la mejor manera de posicionarte como experto o como referencia en tu mercado y por lo tanto la mejor manera de generar confianza.
Como te hemos mostrado el contenido sigue siendo el rey, de nada sirve tener una web sino la dotas del contenido que necesitas, si quieres mejorar tu Content Marketing ponte en contacto con nosotros y desarrollaremos una estrategia de contenidos personalizada para tu negocio.
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By the mid-nineteenth century, there was a tavern every couple odd miles
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See the part on Array features in the Perl language structure article.
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